CéuLabel was founded in Barcelona in 2019 by native Brazilian Beatriz Cressoni, during her Master's degree in Lingerie and Swimwear. After working for a fashion house in Brazil, she started to question the fashion industry's practices. At the end of each working day, she was walking through the street of São Paulo in a neighborhood full of big fashion companies, and seeing the amount of garbage discarded without a thought, the gases and the pollution that came with it, she decided to change something about it.
Dismayed by the questionable practices and the suspicious toxic dyes used into our second skin, as we like to call the underwear and clothes, she chose to create her ideal version of underwear.
Looking for alternatives she was inspired by the centuries-old natural dyeing techniques. Plants have always been ready, willing, and able to cooperate with humanity, so the heart of Bea´s creative process has always been to re-create harmony with plants and nature and to live happily again under the same sky- o mesmo Céu.