Ceu in Portuguese means sky. We are under the same sky, and everything is interconnected. Having this understanding helps us to create our underwear with intention, respect, and responsibility. Our manifesto is about rewriting the rules in our term. This means to create comfortable underwear using non-toxic fabrics and dyes, and to produce everything locally with a deep respect for the craft and people that are making it.
To stay true to ourselves we are committed to creating a community that is open and keen to connection and conversations about meaningful consumption, and about aligning our values with our actions. Ceulabel acknowledges the ancient wisdom and their philosophy of living and finds guidance in it. Our role is to bring back that lost connection with the the natural world and reassess our role on this planet.